Brand-Specific Accuracy, Market-Specific Insight

LILA works with the brand’s own size system for every category — from outerwear to footwear — ensuring fit guidance stays authentic to the collection.

She adapts recommendations for different markets based on local profiles, purchasing habits, and store feedback, aligning allocations with both brand standards and retail realities to optimize sell-through and reduce returns.

Key Points:

1. Brand Size System First – Always uses the brand’s official sizing per category.

2. Market-Adapted Fit Guidance – Adjusts for regional body profiles and preferences.

3. Performance-Informed Adjustments – Refines size curves using past sell-through and feedback.

4. Multi-Store Allocation Support – Creates optimized size splits for one or multiple locations.

5. Category-Specific Nuance – Recognizes that outerwear, dresses, footwear, and accessories each require unique sizing logic.

How to Use:

Ask LILA: “Can you suggest an optimal size split for this dress across three stores?” 

LILA will use the brand’s system, adapt to market-specific fit profiles, and provide optimized size splits.